How to match your method with your message

Hello reader,

Design thinking, structured thinking, storytelling, hero’s journey narratives … How do you know which one to use when?

I do wonder how those who communicate by necessity rather than by profession make sense of all the different communication strategies.

How do they relate to each other?

I just had a fabulous conversation with strategic communication expert Paul Ichilcik to untangle some of this.

Whether you are communicating to get a decision or because it’s core to what you do, you will love this episode.

We worked through the lifecycle of a typical project and talked through how to think about each of these techniques in context.

Before I share the key topics we discussed below, I have one quick update.

Before I get there, a quick reminder that the Early Bird season for the November Board Paper Bootcamp closes in 2 days … on 30 June.

If you want USD200 off, use this code at the checkout before then: EARLYBIRD.

How to match your method with your message

Paul and I had been having such fantastic conversations, I decided to record one for you also.

Before you listen, make sure you download the framework we used for our conversation. It will help you follow along.

In this masterclass-style conversation, we discussed how to:

• Communicate at each stage of a program of work, whether it is a formal project or BAU

• Engage people at different levels of the organisation. What works for senior leaders? What works for the shop floor?

• Keep core messaging alive during longer programs of work

… and much, much more.

We covered a lot of ground.

You will, I think, find it to be a deeply useful masterclass.

Catch this 14th episode of Cutting Through on your favourite podcasting platform (Spotify | Apple | YouTube ) or at https://clarityfirstprogram.com/pocast.

We also shared a one-page framework that we used to set up our conversation in the show notes.

Grab that here.

More soon.
Davina

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